The 5th wave of marketing - WhatsApp groups

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Artificial intelligence, big data, user experience, algorithms. We were never so tech. And Marketing 5.0 is there to prove it. After the fourth era of marketing, which, according to Kotler, is the junction of traditional marketing with digital marketing, now is the time of marketing 5.0 to make the head of marketing professionals. Want to know what this new concept is idealized by the father of marketing? In his latest book “Marketing 5.0”, Philip Kotler defines the concept as the application of technologies that mimic human behavior to create, communicate, deliver and increase value throughout the client's journey. In practice, Kotler says technological resources, such as Big Data and Artificial Intelligence, are a new weapon to generate more connection between companies and their audiences of interest. However, it is categorical in stating that, even using all the technology available to generate data, the human role is the one who will set the tone, defining strategies and gathering insights for effective digital marketing. According to Kotler, in an excerpt from the book “Marketing 5.0”: "It's time for companies to fully free the strength of advanced technologies in their strategies, tactics and marketing operations. Technology must be leveraged for the good of humanity." Check it out ...

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